WE ALL HAVE A STORY
Hey Story Gurl Baddie
From pain to power, from story to Baddie.
The Story Gurl
ABOUT ME
The Story Gurl Community
The Mission
I’m Erica King, the original Story Gurl Baddie. What started as a simple T-shirt line in 2014 has grown into a movement rooted in purpose, power, and unapologetic storytelling. I’ve walked through chapters of becoming a wife, a mom in my 40s, and stepping away from a $75K career to follow God’s call on my life.
I created Story Gurl Baddie
I’m Erica King, the original Story Gurl Baddie. What started as a simple T-shirt line in 2014 has grown into a movement rooted in purpose, power, and unapologetic storytelling. I’ve walked through chapters of becoming a wife, a mom in my 40s, and stepping away from a $75K career to follow God’s call on my life.
I created Story Gurl Baddie because I believe every woman’s story whether of pain, power, or perseverance deserves to be seen, heard, and celebrated. I am the OG Story Gurl Baddie because I lived it first. I turned my story into strength, and now I’m building a community for women everywhere to do the same.
This isn’t just a brand—it’s a movement. Every chapter we own, every story we share, reminds us that we are baddies with purpose.
The Mission
The Story Gurl Community
The Mission
The mission of Story Gurl Baddie is to empower women to own their stories, every chapter, every triumph, every setback and transform them into purpose. We exist to create a movement where confidence, faith, and authenticity collide, reminding women that their story is not a limitation but their superpower.
The Story Gurl Community
The Story Gurl Community
The Story Gurl Community
Community
Welcome to the Story Gurl Baddie Community—where real women gather to share real stories. This is more than a brand; it’s a movement of women who are unapologetic about their journeys and bold enough to own every chapter of life.
Here, you’ll find connection, conversation, and confidence. From our pop-up events and luxe experience
Community
Welcome to the Story Gurl Baddie Community—where real women gather to share real stories. This is more than a brand; it’s a movement of women who are unapologetic about their journeys and bold enough to own every chapter of life.
Here, you’ll find connection, conversation, and confidence. From our pop-up events and luxe experiences to our one-word story card game, this community is about creating spaces for women to show up authentically and be seen, heard, and celebrated.
Why Join Us?
- A safe space to share your story—no judgment, just love and support.
- Exclusive access to events like Little Black Dress & Conversation and Baddies After Dark.
- Opportunities to become a Story Gurl Baddie Ambassador and represent the movement in your city.
- Inspiring conversations online and offline that remind you—you are never alone in your story.
This community is for the dreamers, the doers, the healed, the healing, the bold, and the becoming.
✨ Whether you’re rocking your Story Gurl Baddie tee, pulling a card at your table, or joining us at an event—you belong here.
Welcome to the movement. Welcome to the Story Gurl Baddie Community.